How digital marketing can help schools increase inquiries

In today’s fast-paced world, people are increasingly relying on online searches to find what they want. From ordering food to finding essential services, everything can be found at the click of a button. Unlike the old days when parents found schools for their children through referrals or street-side advertisements, the digital age has shifted this process online. 

For a school to thrive, a steady stream of student enrolments is essential. So, how do you capture the attention of parents, make your school visible, and drive more inquiries? The answer lies in digital marketing – your ultimate tool to achieve these goals!

Challenges schools face in attracting inquiries

The education market in the US is highly competitive and each area has numerous schools, some of them well-known while the others not so recognized all vying for the same pool of prospective students. In such a competitive market, getting your school visible to parents and students is quite a task. When your school doesn’t have visibility, you don’t get a lot of inquiries as well.

How digital marketing can help

Digital marketing encompasses a range of strategies and tools that can make your school visible to your target audience. Here’s how:

Search Engine Optimization (SEO) - When parents search for "schools in the Bay Area," does your school appear on the first page of Google? If not, you're missing out on valuable opportunities. SEO ensures your website is optimized to rank higher on search engines, making it easier for parents to discover your school.

Social Media Marketing - With 62.6% of the world using social media, platforms like Facebook, Instagram, and LinkedIn are critical for connecting with parents. Share engaging content, such as updates on school events, student achievements, and day-to-day activities, to keep your audience engaged and informed.

Pay-Per-Click Advertising: Running targeted ads on platforms like Google and social media helps you reach parents based on location, interests, and demographics. PPC ensures that your school stays top-of-mind for families actively searching for education options.

Content Marketing: Publishing blogs, videos, and testimonials can position your school as a trusted institution. Showcase your values, unique teaching methods, and success stories to build credibility and attract inquiries.

Email Campaigns: Emails are a powerful way to stay connected with parents. Send newsletters about open houses, enrollment deadlines, and upcoming events to keep them informed and engaged with your school.

Our Success Stories

At Brewvyn, we’ve helped schools achieve significant results through customized strategies. Here are two standout case studies:

Case Study 01: Boosting admission inquiries

Focus: To increase inquiries for admissions during a competitive enrollment season.

We used a mix of SEO, social media marketing, and google adwords to get more inquiries to the website.

Result: This resulted in a 40% increase in inquiries, which led to higher enrollment rates.

Case Study 02: Driving open house attendance

Focus: To drive attendance for school open houses and increase enrollment inquiries.

Ran targeted social media ads for their open houses and enrollment campaigns.

Result: Achieved a 35% increase in inquiries, and more people started attending the open houses, which helped increase enrollment.

Why Your School Needs Digital Marketing

Digital marketing is no longer an option for schools – it is essential. By following the right strategies, your school can:

• Increase visibility in a competitive market.

• Build credibility with parents and students.

• Drive consistent inquiries and boost enrollments.

Don’t let your school remain unnoticed in the digital age. Partner with experts who understand your challenges and can craft a winning strategy tailored to your goals.

Ready to transform your enrollment strategy? Contact us today to get started!