A Step-by-Step Guide to Running Facebook Ads for Schools

Are you spending a lot of hours posting on your school’s Facebook page but have hardly seen any results? You are not alone! We see a lot of schools doing this and stop halfway when they see no inquiries come in. The good news? This can be changed with investing some budget on Facebook ads for schools.

Facebook ads are affordable and can help you reach families in your vicinity in a better way. Done right, they can help get you more inquiries.

Not sure where to start? This article will walk you through the entire process, step by step.

Define your campaign objective

You’ve made it to Ads Manager. Great going! Now, it’s time to decide what you want to achieve.

Are you aiming to build brand awareness or generate leads? Choose the campaign objective that matches your goal. This will guide the rest of your setup.

Identify your target audience

Pick an area and set a radius, then narrow down your audience by income, interests, or even whether they’re parents and the age of their kids. You can also build a lookalike audience from your website visitors or email list.

Choose the right and creative

Use real photos from your school to make the ad feel genuine and relatable. Be sure to get parental consent if students are featured. Avoid stock images as they often feel impersonal. Keep your copy warm, clear, and inviting, and always include a strong call-to-action (CTA).

Set your budget and duration

Decide how much you want to spend and how long you want the campaign to run. Don’t worry, you don’t need a big budget to start. Even $5 a day works if you're just aiming for local reach.

Set up tracking

Now that your ads are live, it’s time to track how they’re doing. Without tracking, it’s hard to know what’s working and what’s not. Set up the Facebook Pixel on your site so you can track things like page views, form submissions, or event sign-ups. Bonus: it also helps you retarget people who’ve already visited your website.

Monitor and tweak as you go

Keep an eye on your ads. Check how many people are clicking, what you're paying per lead, and whether those leads are converting. If something’s off, don’t be afraid to make small changes. And every now and then, update your ads to keep things fresh and avoid ad fatigue.

Facebook ads aren't just for big businesses. They're a powerful tool for schools too. With the right creative strategy and targeting, they can help you reach more parents and generate quality inquiries that boost enrollment.